Survey claims that ‘purchase intent’ for new iPhones is at a 5-year low

iPhone 2018

With reports swirling that demand for the iPhone XR is weaker than anticipated, Apple last week took the unusual step of noting that the iPhone XR has been the company’s “most popular iPhone each and every day since the day it became available.” While the statement was meant to alleviate concern regarding iPhone sales, it hasn’t done much to boost investor confidence. Indeed, shares of Apple earlier today dropped to $168 a share at one point, the lowest they’ve been at in 8 months.

While we’ll likely never have a firm grasp on how iPhone XR sales stack up in light of Apple’s reluctance to divulge iPhone unit sales, a new survey from UBS reveals that overall interest in iPhone upgrades is at a five-year low.

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Survey claims that ‘purchase intent’ for new iPhones is at a 5-year low originally appeared on on Fri, 7 Dec 2018 at 22:05:56 EDT. Please see our terms for use of feeds.

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