After its theatrical run, Captain Marvel will be the first Disney+ exclusive film

Disney is looking to invest heavily in exclusives for its upcoming streaming service, Disney+, and that means having movies like Captain Marvel stream exclusively on the service.

In an investors call on February 5th, Disney CEO Bob Iger told investors that Disney plans to forgo its current rate of $140 million year over year in licensing revenue, in favor of moving its currently licensed content to Disney+. He noted that Captain Marvel will be the first Disney movie that the company will completely withhold from its licensee partners. The news follows Disney’s decision in 2017 to stop licensing its films to services like Netflix.

Iger also noted that creatives across many of Disney’s biggest sub-brands, including Marvel, Pixar, and…

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